For independent flower shops

Pretty and profitable.

Your shortcut to real margins — in real time.

You got into flowers because you love them. Petal & Profit makes sure your shop loves you back — connecting your invoices to your recipes automatically so you always know what's making money and what isn't.

Free demo · real UpTowne Florist data · no signup required
Milano's UpTowne · Admin Pro Day
costs live
As Good As Gold
$55 msrp
4.3×
Thanks For All You Do!
$45 msrp
5.2×
Make 'Em Smile
$40 msrp
3.1×
Cheerful Yellow
$60 msrp
1.3×
Beautiful Life
$50 msrp
1.8×
Waxflower · USDA benchmark$14.50–18.00/bunch
Your Budzi cost · auto-matched$10.10 ✓
⚠ aging alert — act today
Roses (red) · 6 stems · 1 day leftmark down → $0.55
Ranunculus · 8 stems · 2 days leftfeature as daily special
the markup target most shops miss
40+
stem varieties tracked weekly, automatically
48 hrs
heads up before stems go to waste
$0
to try it — no signup, no catch
Sound familiar?

Running a flower shop is harder than it looks.

The design part? You've got that. It's everything around it — the pricing, the waste, the holiday ordering, the invoices from four different vendors — that quietly chips away at what should be a great business.

You shouldn't need an accounting degree to know if your shop is actually making money.

"I always assumed Cheerful Yellow was profitable. Turns out I was selling it at a 1.3× markup."
— UpTowne Florist, Powell OH
📋
Spreadsheets that are always out of date
Flower prices move every week. That cost sheet you built in January? It's already wrong. And manually updating it is no one's idea of a good Tuesday morning.
📦
Holiday inventory is always feast or famine
Too many stems before Valentine's Day. Not enough for Mother's Day. The swings feel unavoidable — but they're not. You just need the right data a few weeks before the order.
🗑️
Beautiful flowers going in the compost
Every stem you throw away is money you already spent. Most shops lose 10–15% of their weekly inventory to waste. It adds up to thousands of dollars a year — quietly, every week.
🔌
Tools that don't talk to each other
Your POS does one thing. Your invoices live in email. Your recipes are on paper or in a folder somewhere. Nothing connects. You're the one connecting it all, by hand, all the time.

The solution

What your shop feels like when the numbers work for you.

Before Petal & Profit
Guessing which arrangements are profitable
Typing in flower costs manually — when you remember
Finding out about price spikes after you've already ordered
Watching stems hit vase-life-end without a plan to sell them
Recipe cards with no cost data for your designers
After Petal & Profit
Live markup multiple on every arrangement, always current
Costs auto-update every time you forward a supplier invoice
USDA benchmark alerts you when wholesale prices shift
48-hour alerts with a suggested markdown price before waste happens
Printable recipe cards your team already knows how to use
Petal & Profit connects the dots quietly, so you can focus on the flowers.

Features & benefits

The four things that actually move margins.

Plus two more coming — one that turns waste into cash flow, and one that nobody in this industry has built for independent shops yet.

Live Costing

Live profit on every arrangement

Every design shows its ingredient cost, markup multiple (target: 4×), and gross margin %. Arrangements below the 3× floor flag with a minimum suggested price. See the whole collection in one view — updated every time a new invoice comes in.

Invoice Intelligence

Your invoices do the work for you

Forward invoices to your shop's unique email address. We parse vendor PDFs — Budzi, Cleveland Plant & Flower, Asiri Blooms — match line items to your recipe ingredients, and update costs automatically. No manual entry after setup.

Market Data

Real market prices, updated every week

We pull the USDA AMS Boston Terminal Market report (BH_FV201) every week. 40+ stem varieties. When your invoice costs deviate from the national benchmark, you see it — before your next order, not after the margin disappears.

Operations

Recipe cards your team can actually use

Your designers need paper. Every arrangement prints as a clean recipe card with ingredients and quantities in the format your team already uses. The margin data runs in the background. They see the recipe. You see the profit.

Coming — Phase 2
Waste Recovery

Turn aging inventory into same-day revenue

When stems hit the 48-hour window, the system calculates a markdown price that still protects your margin and auto-generates a "Today's Special" you can push to your website or customer text list. Waste becomes cash flow before it hits the compost.

Coming — Phase 3
Petal Network

Distribute aging stems to local B2B buyers

A lightweight marketplace connecting shops with restaurants, hotels, offices, and studios for same-day or next-day stem distribution. You clear inventory at margin. They get fresh flowers cheaper than calling a wholesaler. Nobody has built this for independents.


Early beta

What florists say when they first see their numbers.

I always thought Cheerful Yellow was one of our stronger sellers. It turns out we're running 1.3× on ingredient costs. I would never have caught that on my own.

Shop owner · Columbus, OH · beta

The invoice import is what sold me. I forwarded the PDF and two of my arrangements updated costs automatically. That's hours of Tuesday morning back, every week.

Owner, independent florist · beta

My lead designer said the recipe card looks just like what we already use, just cleaner. She doesn't see the cost data. It just runs. That's exactly what I needed.

Shop owner · Powell, OH · beta
8–15%
of weekly inventory most shops quietly compost
4× rule
the markup that turns a flower shop into a real business
$6–10K
what that wasted inventory costs a typical shop every year

How it works

Up and running in one week.

No IT project. No switching your POS. One setup session with us, and after that it takes care of itself — costs update automatically every time a new invoice comes in.

01

We connect your invoices

Send us a few recent invoices from your suppliers. We do the matching work — every ingredient gets a real cost from your actual orders. One session, and that part is done.

02

Your arrangements come alive

Your existing recipes load with real costs attached. Every arrangement shows its live margin — and anything that's underpriced flags immediately with a suggested price that works.

03

It keeps itself current

Forward new invoices to your shop's private email address. Costs update on their own within 24 hours. USDA wholesale prices update weekly. You open it Monday morning and the numbers are already done.


Pricing

One flat fee. No percentages. No surprises.

Most florists spend more than $200 a month on flowers that end up in the compost. Petal & Profit pays for itself the first time it catches an arrangement you've been underpricing — which usually happens in the first week.
Free — no signup needed
Demo
$0
Open in your browser right now
Interactive demo with real UpTowne Florist data
All four tabs — recipe analyzer, invoice feed, market prices
Current USDA wholesale price reference
Your shop's actual data
Invoice auto-import
Live cost updates
Open the free demo →
Month-to-month. No contracts. Cancel any time.
The $1,500 setup fee covers your invoice import session, recipe mapping, and configuration. Most shops are live within one week.

Common questions

Questions we hear before every setup call.

No. Petal & Profit sits on top of whatever system you already use — FloristWare, Hana, QuickFlora, Square, even paper. We are not a POS. We are the profit intelligence layer that connects your invoices to your recipes. Your POS records what happened; we tell you what to do about it.
No problem. The core data pipeline is your supplier invoices — PDFs or CSVs from Budzi, Cleveland Plant & Flower, Asiri Blooms, Sam's Club, or whoever you buy from. You forward them to your shop's unique email address and we parse them. No POS connection required.
Most shops are fully live within one week. The setup session itself takes about 60–90 minutes: we import your recent invoices, map your ingredients to invoice line items, and configure your recipe library. After that, costs update on their own every time a new invoice arrives.
That is exactly the situation we designed for. The demo shows exactly this — some ingredients have costs, some are still waiting for invoice data. The system flags what is costed and what is not, so you know where your margins are solid and where you still need data. Incomplete is fine; you add invoices over time and the picture fills in.
Petal & Profit is built primarily for retail shops running daily standing inventory. If you are a wedding or event florist pricing proposals, EveryStem ($25/month) is genuinely excellent for that use case. We solve a different problem — the shop owner who needs to know whether her everyday inventory is making money week over week.
Yes, month-to-month, cancel any time, no questions asked. The $1,500 setup fee is non-refundable because it covers real human time — your invoice import session and recipe mapping. But the $200/month retainer has no commitment. If it is not delivering value, you stop.
P.S.

Not convinced yet? Calculate what you're currently spending on inventory that doesn't sell. Most shops lose $500–1,000 a month to waste alone. Petal & Profit at $200/month pays for itself before it even touches your margin numbers. The demo is free and takes three minutes.

P.P.S.

Still on the fence? Try the demo first, commit to nothing. It runs on real data from a real Ohio flower shop. If it shows you something you didn't know about your own margins — which it almost always does — then we should talk. Open the demo →

Ready when you are

Pretty flowers.
Profitable shop.

Try the demo — it's free, it's real data from a real flower shop, and it takes about three minutes to see if this is for you.

No credit card. No account. Just the demo.
Petal & Profit
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